Instagram may be a visual-based social media platform, but it offers endless opportunities to grow your e-commerce business. What follows is a rundown of how to do it without spending too much money.
Expose Your Brand
The first thing that you need to do is to make sure that potential followers are aware of your brand. Embark on a campaign to market your product or service. Also, acquire as many followers and likes as you can. Buy your initial followers to initiate natural growth. Even then, make sure that you’re purchasing your followers from a reputable company.
Avoid services such as iDigic. Why? Well, because Spire says that while iDigic may get you one or two active followers, it has a reputation for selling fake followers and likes. In essence, this hurts your marketing campaign, making it even harder to get your e-commerce business off the ground in term of exposure.
Show Your Brand’s Image with Every Post
Instagram revolves around aesthetics. So, make sure that your images are as stellar as your feed. In fact, you should take some time to map out your feed strategy. That way, you will have a plan on how to publish your photos. For instance, you may alternate your product’s images with a lifestyle shot. Or, you may choose to use one filter for all your pictures. In other words, come up with an artistic vision and stick to it religiously. The idea is to convey a compelling story in a way that targets the lifestyle of your target audience.
Use the Rule of Thirds
You should strive to deliver a balanced message. Do not be too promotional. So, when making posts about your e-commerce business, make sure that your content is conversational to engage your audience. This can include anything from asking your followers questions to contests and giveaways. Share industry news too. Your promotional posts should contain anything related to your company or product. Applying the rule of thirds is essential to increasing your following and level of engagement.
The Bottom Line
You can drive lots of traffic to your e-commerce site using Instagram if you have a clear-cut marketing campaign. Apart from the suggestions above, it is essential to tag your products to make them shoppable. Also, curate your hashtags to make sure that they appear in search results. Be sure to research about the hashtags to use in advance to have enough time to implement other strategies.