Instagram may be a visual-based social media platform, but it offers endless opportunities to grow your e-commerce business. What follows is a rundown of how to do it without spending too much money.
Expose Your Brand
The first thing that you need to do is to make sure that potential followers are aware of your brand. Embark on a campaign to market your product or service. Also, acquire as many followers and likes as you can. Buy your initial followers to initiate natural growth. Even then, make sure that you’re purchasing your followers from a reputable company.
Avoid services such as iDigic. Why? Well, because Spire says that while iDigic may get you one or two active followers, it has a reputation for selling fake followers and likes. In essence, this hurts your marketing campaign, making it even harder to get your e-commerce business off the ground in term of exposure.
Show Your Brand’s Image with Every Post
Instagram revolves around aesthetics. So, make sure that your images are as stellar as your feed. In fact, you should take some time to map out your feed strategy. That way, you will have a plan on how to publish your photos. For instance, you may alternate your product’s images with a lifestyle shot. Or, you may choose to use one filter for all your pictures. In other words, come up with an artistic vision and stick to it religiously. The idea is to convey a compelling story in a way that targets the lifestyle of your target audience.
Use the Rule of Thirds
You should strive to deliver a balanced message. Do not be too promotional. So, when making posts about your e-commerce business, make sure that your content is conversational to engage your audience. This can include anything from asking your followers questions to contests and giveaways. Share industry news too. Your promotional posts should contain anything related to your company or product. Applying the rule of thirds is essential to increasing your following and level of engagement.
The Bottom Line
You can drive lots of traffic to your e-commerce site using Instagram if you have a clear-cut marketing campaign. Apart from the suggestions above, it is essential to tag your products to make them shoppable. Also, curate your hashtags to make sure that they appear in search results. Be sure to research about the hashtags to use in advance to have enough time to implement other strategies.
People are always reporting massive success in social media marketing, but you may not know what it takes to achieve such results. You may be thinking that picking a few pictures here and there, generating hashtags and tagging famous brands is all you need to convert followers into loyal customers. Instagram is one of the best platforms where you can carry out campaigns for launching new products or even promoting the existing ones. Getting in the success book is not that hard as it just requires some effort and a clear strategy that one can easily follow. The following are the characteristics of a good Instagram marketing strategy.
Targets the right customers
One of the biggest advantages social media marketing has over traditional marketing is that you can target a certain group with the former. You can even narrow down based on age, region, and characteristics of your followers. You can also use Instagram groups where you target those people in your group only. Ensure that you understand the type of content that your followers relate to. The young are focused so much on the visuals while the old can click on both visual and text. Make sure that your videos and images are of the highest quality.
Applies user-generated content
Your followers can become your brand ambassadors if you engage them and allow them to share your content. Reviews and customer testimonials can be a very nice tool for providing social proof which is important for startups as well as established brands. Encourage your followers to comment and share your content and engage them in a meaningful manner. You can also motivate them by offering a discount or a simple gift to the first person to comment. Moderate your comments and do not allow vulgar or statements that may devalue others. Encourage mature conversations, but you can apply humor once in a while.
Gives room for automation
Marketing is an important function in every business but remember that there are other tasks as well. You can automate your Instagram campaigns and get enough time for other tasks such as production, processing of orders and delivery. The Small Business Blog highlights some of the best automation tools that you can use to run successful campaigns. The number of tasks that an automation tool can perform will vary from one bot to the other. Some of the basic tasks include scheduling posts, searching for hashtags and engaging followers.